8 October 2021

Suppliers vs. Buyers: Who Holds the Power Today?

The relationship between suppliers and buyers has long been based, naturally, on the law of supply and demand. Which means that there’s always a certain amount of tension between the two parties, as each maneuvers to obtain the highest or lowest possible price, depending on which side they’re on.

So is there any room for actual collaboration, based on more than just price? Sheldon discusses how suppliers and buyers can elevate their engagement, at a time when the COVID-19 pandemic has awakened everyone to the need for managing and mitigating risk in global supply chains. What does it now mean to be a “supplier of choice” and “customer of choice”? it’s no longer just about the numbers. Not anymore. Sheldon discusses with host Bob Bowman, Editor-in-Chief of SupplyChainBrain.