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The 4 Pillars of Business Relationships
Here’s the thing: the relationships that you structure between your customers, your suppliers, your teams, your people – that’s where the real value lies. In understanding, in knowledge and sharing, in collaboration, in exploring and in opportunity.
We have historically attempted to measure the value via contracts. But contracts (whilst clearly important) are largely predefined, pre-negotiated – and are therefore a finite resource in terms of driving value. True strategic value lives on the relationship playing field and much of that success depends on how well your teams play.